Rotary Hoopathon

Branding | Graphic Design

The Strathcona ROTARY Hoop-A-Thon is an annual basketball fundraising event that helps hundreds of kids in East Vancouver. We developed a brand identity to use for promoting the event in the community. The logo design features the historic Rotary wheel combined with the shape of a symmetrical basketball, combining the two key elements of the event in a manner that appeals to young and adult participants and demonstrates pride in the organization and cause.

My Role: Brand Identity + Graphic Design
Art Director: Gisele Forge